Pharmacists help people use medicines safely and effectively, and in diverse communities, representation helps them better understand and serve the people who rely on their care. Yet Black and Indigenous students remain underrepresented in pharmacy.
Developed with the University of Toronto’s Leslie Dan Faculty of Pharmacy, PEM helps make the pharmacy pathway more visible and supported for BIPOC secondary students.
PEM brings mentorship, community support, pharmacy simulations, and financial resources into one accessible mobile platform. Mentor profiles, Q&A spaces, and interactive simulations help students better understand the profession, while scholarship and bursary resources make the pathway into pharmacy easier to navigate.
PEM uses a pill-inspired logo, soft mint and navy colours, and clean typography to make pharmacy feel credible, approachable, and supportive. “The Path to Pharmacy” reinforces the idea of guiding students toward the profession.
The campaign uses posters, social media, and QR codes to make the pharmacy pathway easier to discover. “Find the Path to Pharmacy” directs students from familiar public and digital spaces into the PEM app, where they can explore the profession and available support.
Process workPEM
Team project (3)
UX/UI, BRANDING, CAMPAIGN
