Pets are more than companions. They bring comfort, connection, and joy into everyday life. When a pet goes missing, what is at risk is not only their physical safety, but also the emotional bond built through everyday routines.
WalkiPawki is a conceptual brand project exploring how pet safety and preparedness can become a natural part of everyday care. It reframes safety as an everyday routine rather than something considered only when something goes wrong.
Built around Samsung SmartTag tracking technology, WalkiPawki combines a SmartTag, collar light, anti-bug clip, poo bags, and wet wipes in one reusable cross-body walking bag. Each item responds to an everyday need, from locating a pet and improving visibility to hygiene and outdoor protection. Its “In Good Paws” identity connects practical safety with the reassurance of knowing your pet is cared for.
The “In Good Paws” identity uses a bright, playful visual system to make pet safety feel friendly and reassuring. A yellow-led palette, pet-inspired graphics, and approachable typography create a consistent identity across packaging, digital, and retail touchpoints.
The campaign makes pet safety more interactive and personal. An AR filter lets owners visualize WalkiPawki on their pets, while the “Where did they go?” QR poster uses curiosity and the fear of a missing pet to introduce the tracking experience.
Process workWalki Pawki
Team project (3)
UX RESEARCH, BRANDING, PACKAGING
